DAYTONA BEACH, Fla. (Sept. 20, 2013) – Continuing its commitment to revolutionize sports car racing in North America, the International Motor Sports Association (IMSA) today announced a 12-race schedule for the 2014 debut season of the TUDOR United SportsCar Championship starting with the 52nd running of the Rolex 24 At Daytona on Jan. 25-26.

“We have created a premium schedule for sports car fans, taking our new championship to some of the best road racing facilities in North America,” said IMSA CEO Ed Bennett. “Our event lineup also underscores the cooperative spirit of the merger between the GRAND-AM Rolex Sports Car Series and the American Le Mans Series presented by Tequila Patrón (ALMS). The ‘best of both worlds’ approach, our shared guidepost throughout the merger process, is certainly evident when you look at the 2014 schedule.

“We had many interested parties but for 2014, we only considered facilities from our 2013 Rolex Series and ALMS schedules. That was in fairness to our existing track partners, who have been such strong supporters of both series. The first TUDOR United SportsCar Championship season will feature iconic tracks deeply rich in history. We are very proud of this group of 12 facilities which have been selected for the inaugural season.”

Illustrating the post-merger synergy is the fact that the 2014 lineup features four race tracks currently on the Rolex Series schedule, four that are on the current ALMS schedule and four that are on both series’ 2013 slates.

In addition, preseason test sessions have been set for Nov. 16-17 at Sebring International Raceway and Nov. 19-20 at Daytona International Speedway. The test sessions will be open to all four classes of cars that will compete in the new championship: Prototype, Prototype Challenge, GT Le Mans and GT Daytona. Session schedules will be announced in the near future.

The 2014 TUDOR United SportsCar Championship schedule rundown:

Jan. 25-26: Daytona International Speedway … The 52nd running of the Rolex 24 will be perhaps the most significant sports car race in the history of North America, as the debut event for the new championship.

March 15 Sebring International Raceway … The Mobil 1 Twelve Hours of Sebring fueled by Fresh From Florida – North America’s oldest sports car race – will be run for the 62nd time. … For the first time since 1998, the Daytona and Sebring endurance classics will be part of the same series and under the same sanctioning (IMSA). … Previously the ALMS’ premier event.

April 12 Long Beach … Longtime ALMS street race again in conjunction with IZOD IndyCar Series. … Prototype and GT Le Mans classes will compete in one of the largest and most important consumer markets (Southern California) for nearly all TUDOR United SportsCar Championship stakeholders.

May 4 Mazda Raceway Laguna Seca … Historic Monterey, California circuit considered hallowed ground for sports car racing. … On both series’ schedules this season.

May 31: Detroit Belle Isle … Also a companion street-race event to IndyCar. … Will feature the Prototype, Prototype Challenge and GT Daytona classes. … The Rolex Series has raced at Detroit the last two years; previously, the ALMS was part of the Detroit weekend. The “Motor City” is home to many of the auto manufacturers participating in the TUDOR United SportsCar Championship plus numerous supplier partners.

June 29: Watkins Glen International … The Sahlen’s Six Hours of The Glen endurance event in Watkins Glen, New York has been a staple on the Rolex Series schedule. … Event started in 1968 and for many years was part of IMSA’s former Camel GT Series.

July 13: Canadian Tire Motorsport Park … Historic Bowmanville, Ontario circuit – currently amid a massive renovation project – is retained from the ALMS schedule.

July 25: Indianapolis Motor Speedway … Brickyard Grand Prix will again join the NASCAR Sprint Cup Series weekend for third consecutive year, with Friday-at-dusk finish. … Previous two years was part of Rolex Series schedule.

Aug. 10: Road America … Elkhart Lake, Wisconsin track has been on both ALMS and Rolex Series schedules. … Hosted historic event this season when both series raced there on the same weekend.

Aug. 24: Virginia International Raceway … Danville, Virginia track has fervent fan following and an ALMS race next month. … Formerly part of the Rolex Series schedule. … Event will have a combined GT Le Mans/GT Daytona race and another race featuring the Prototype Challenge class.

Sept. 20: Circuit of The Americas … Spectacular year-old road racing facility in Austin, Texas hosted the Rolex Series in the spring this season and is hosting the ALMS and FIA World Endurance Championship this weekend.

Oct. 4: Road Atlanta … The Petit Le Mans, traditional 10-hour or 1,000 mile ALMS season finale at the storied Braselton, Georgia road course. … Event will retain its status as a link with the 24 Hours of Le Mans.

With three circuits (Long Beach, Detroit Belle Isle and Virginia International Raceway) on the 2014 schedule not having all four TUDOR United SportsCar Championship classes competing, each class (Prototype, Prototype Challenge, GT Le Mans and GT Daytona) will race 11 times next season.

“This is, without a doubt, the best sports car schedule in the history of North America,” said IMSA President and COO Scott Atherton. “When we announced the merger plans last year, we immediately envisioned a dream schedule, one that our industry and, most importantly, our fans would embrace. Although it wasn’t easy, we feel like we have arrived at just that. There were so many options to consider and we could have added more events, but we had to ensure that we didn’t over-tax our industry. So, we stuck to our plan of going with the ‘best of the best’ and capped the lineup at 12 events.

“This lineup will have it all – historic road courses, major market street circuits and two of the most spectacular superspeedways in the world, Daytona and Indy. And it also will have the continent’s new jewel – Circuit of the Americas. Overall, a dream schedule, indeed.”

About IMSA

Beginning in 2014, and headquartered at the International Motorsports Center in Daytona Beach, Florida, the new International Motor Sports Association, LLC (IMSA) will be the sanctioning body of the TUDOR United SportsCar Championship – the highly anticipated road-racing series resulting from the merger of the American Le Mans Series presented by Tequila Patrón and the GRAND-AM Rolex Sports Car Series – as well as two development series: the Continental Tire Sports Car Challenge and the Cooper Tires Prototype Lites powered by Mazda. In addition, IMSA also plans to continue sanctioning the following single-make series: Ferrari Challenge, Porsche GT3 Cup Challenge by Yokohama, Ultra 94 Porsche GT3 Cup Challenge Canada by Michelin and Lamborghini Super Trofeo. IMSA is the exclusive strategic partner in North America with the Automobile Club de l’Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship. The partnership enables selected TUDOR United SportsCar Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans.

About TUDOR

TUDOR is a premium Swiss watchmaking brand appealing to people with an acute sense of style, a desire to be different and uncompromising quality expectations. Its price positioning sits in the premium segment that complements Rolex’s position in the high-end luxury segment. Since the brand name was registered for Hans Wilsdorf, founder of Rolex, in 1926, TUDOR has benefited from the Rolex’s outstanding watchmaking expertise, quality control and service. TUDOR was re-launched in 2007 with a distinctive personality and a high level of independence in its design, manufacturing and communication. TUDOR has been inspired by motorsports since the 1970s and, in addition to being the Entitlement Partner of the TUDOR United SportsCar Championship, is also currently the World Timing Partner for both Ducati and the FIA World Endurance Championship.